20 Years of Writing Health and Wellness Content
Jodi McCaffrey, FACHE
Jodi fell in love with writing after a lesson in adjectives in a cramped third-grade classroom in the 1980s. Since then, she's developed a variety of content, including blog posts, consumer health and wellness content, press releases, website content, social media content, sales collateral, executive speeches, executive bios, physician profiles, urgent care content, patient brochures, business development proposals and annual reports.
Jodi is passionate about creating compelling health and wellness content that's simple, targeted and strategic. A former newspaper reporter, she instinctively knows what's newsworthy - and what isn't. Wrestling words into polished, tight copy isn't just an interest; it's her mission.
She holds a master's degree in corporate communications and a bachelor's degree in English with an emphasis on creative writing. She's a fellow of the American College of Healthcare Executives and a contributing writer for the Healthcare Marketing Network, Society for Healthcare Strategy & Market Development, Public Relations Society of America and Editorial Freelancers Association.